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Elevating Student Experiences

Impacting the lives of over 55 million young people nationwide

Our mission of elevating student experiences is critically important to society. We specialize in empowering schools and teams to build the most important brand for students, schools, and communities. Our divisions – BSN SPORTS and Varsity Spirit – create a thriving ecosystem that champions youth participation and fosters passion, enthusiasm, and community engagement. We provide the widest range of high-quality, customized products, services, and experiences that elevate school and team brands.

Powering girls forward

SURGE, BSN SPORTS new girls’ sports program, provides girls sports coaches FREE access to resources to help build your athletes’ confidence, motivation, mental wellness, and more. Because we know that where sports surge, success isn’t far behind.

Explore SURGE

The authority in team athletic gear and sports equipment

BSN SPORTS elevates youth athletic programs as the #1 provider of customized uniforms, apparel, footwear, fanwear, equipment, facility branding, and more.

The driving force of spirit and experiences

Varsity Spirit is the leading provider of cheerleading, dance, and performing arts competitions, apparel, uniforms, footwear, training camps, yearbooks, and more.

Transformative services with life changing results

Through IMPACT, our school partnership program, we create highly customized solutions that increase student success and build school spirit. Our solutions include character education, philanthropic programs, school branding, professional development, and other resources.

Learn About IMPACT

Involvement promotes youth success and confidence

Research shows participation in extracurricular activities leads to improved academic performance, increased civic engagement, and overall happier students.

View Research

Today's youth are in crisis

  • First Stat

    86% of School Board Members cited student mental health as their #1 concern.

  • Second Stat

    15% of teens suffered at least one major depressive episode in 2022.

  • Third Stat

    60% of teens with depression did not get treatment in 2022.

  • Fourth Stat

    Doubled chronic abstenteeism from 2019 (15%) to 2023 (30%)

  • First Stat

    86% of School Board Members cited student mental health as their #1 concern.

  • Second Stat

    15% of teens suffered at least one major depressive episode in 2022.

  • Third Stat

    60% of teens with depression did not get treatment in 2022.

  • Fourth Stat

    Doubled chronic abstenteeism from 2019 (15%) to 2023 (30%)